# 30449: Toll Free verification rejection - URL issues in sample message

Log Type: APPLICATION

Log Level: ERROR

## Description

Your toll-free verification was rejected because the URL in your sample message does not meet toll-free messaging requirements. Toll-free numbers must be verified before they can send messages to the United States and Canada. As of January 31, 2024, messaging traffic from unverified or pending toll-free numbers is blocked until verification is approved.

### Possible causes

* Your sample message includes a shared public URL shortener instead of a branded domain your business owns.
* Your sample message includes a non-secure URL.
* The URL in the message, or a redirect from that URL, conceals or obscures your business identity.
* The domain in the sample message does not align with the sender identified in the message.
* The website linked in the message does not clearly identify the business owner or does not include contact information such as a mailing address.

### Possible solutions

* Replace the URL in your sample message with a branded URL on a domain your business controls.
* Use a secure HTTPS URL in the sample message.
* Remove public URL shorteners from your sample message and from any redirects behind the submitted URL.
* Make sure the sender name in the message, the domain in the URL, and the landing page all identify the same business.
* Update the landing page so it clearly identifies your business and includes contact information.
* If you need shortened links, use Twilio Link Shortening with your own branded domain.
* Edit the rejected verification and resubmit it with an updated sample message.

#### Additional resources

* [Toll-Free Verification Console Onboarding Guide](/docs/messaging/compliance/toll-free/console-onboarding)
* [Link Shortening](/docs/messaging/features/link-shortening)
* [Toll-Free Message Verification for US/Canada](https://help.twilio.com/hc/en-us/articles/5377174717595-Toll-Free-Message-Verification-for-US-Canada)