# 30461: Toll Free verification rejection - Disallowed: Gambling

Log Type: APPLICATION

Log Level: ERROR

## Description

Twilio rejected your Toll-Free Verification submission because the business or messaging program in the submission was identified as gambling-related. Toll-Free numbers must be verified before they can send messages to the United States or Canada. As of January 31, 2024, messages from unverified Toll-Free numbers are blocked until the number is verified. ([help.twilio.com](https://help.twilio.com/articles/5377174717595-Toll-Free-Message-Verification-for-US-Canada))

During verification, Twilio reviews the business that is sending messages, the declared use case, sample messages, web presence, opt-in flow, and linked terms or privacy policy. ([help.twilio.com](https://help.twilio.com/articles/5377174717595-Toll-Free-Message-Verification-for-US-Canada))

### Possible causes

* Your submission described a gambling business or a gambling-related messaging program. ([help.twilio.com](https://help.twilio.com/articles/360045004974-Forbidden-message-categories-for-SMS-and-MMS-in-the-US-and-Canada))
* Your website, brand, or sample messages referenced a forbidden gambling category such as casino apps, gambling websites, sweepstakes, 50/50 raffles, or betting and sports picks. ([help.twilio.com](https://help.twilio.com/articles/360045004974-Forbidden-message-categories-for-SMS-and-MMS-in-the-US-and-Canada))
* Information in the submission made the use case appear to fall into a forbidden gambling category. This is an inference based on the information Twilio reviews during Toll-Free Verification. ([help.twilio.com](https://help.twilio.com/articles/5377174717595-Toll-Free-Message-Verification-for-US-Canada))

### Possible solutions

* Do not submit or resubmit this Toll-Free number for SMS or MMS in the United States or Canada if your actual business or use case is gambling-related. Gambling traffic is prohibited on Toll-Free, Short Code, and Long Code routes in the United States and Canada. Rejections for content or Messaging Policy violations cannot be resubmitted. ([help.twilio.com](https://help.twilio.com/articles/360045004974-Forbidden-message-categories-for-SMS-and-MMS-in-the-US-and-Canada))
* If the rejection was incorrect, contact Support and provide additional information that clearly explains your business and messaging use case.
* Review your business description, website content, sample messages, opt-in flow, and policy links to make sure they accurately represent a compliant non-gambling use case before you submit a new verification request for an eligible program. This is an inference based on the information Twilio reviews during verification and the Toll-Free verification onboarding flow.
* If you need to reach recipients for a use case that cannot be approved for SMS or MMS, use a different channel only when the use case and channel meet the applicable policy requirements. For some forbidden SMS use cases, SendGrid Email API or Programmable Voice may be options. ([help.twilio.com](https://help.twilio.com/articles/360045004974-Forbidden-message-categories-for-SMS-and-MMS-in-the-US-and-Canada))

#### Additional resources

* [Toll-Free Verification Console Onboarding Guide](/docs/messaging/compliance/toll-free/console-onboarding)
* [Toll-Free Message Verification for US/Canada](https://help.twilio.com/articles/5377174717595-Toll-Free-Message-Verification-for-US-Canada)
* [Forbidden Message Categories in the US and Canada](https://help.twilio.com/articles/360045004974-Forbidden-message-categories-for-SMS-and-MMS-in-the-US-and-Canada)