# 30473: Toll Free verification rejection - Cannot validate business website URL

Log Type: APPLICATION

Log Level: ERROR

## Description

This error means your Toll-Free Verification submission was rejected because the business website URL could not be validated. The `businessWebsite` value is required in the Toll-Free Verification request and must point to the website of the business or organization using the toll-free number. As of January 31, 2024, messages from unverified toll-free numbers to the US and Canada are blocked until the number is verified.

### Possible causes

* The website does not load, is unavailable, or is not operational.
* The website requires a login, password, or other restricted access that prevents review.
* The submitted URL does not match the website the consumer is engaging with.
* The submitted URL is generic, unrelated, or a placeholder rather than the business website.

### Possible solutions

* Verify that the `businessWebsite` value is the correct public website for the business or organization using the toll-free number, then resubmit the verification request.
* Open the website in an incognito or private browser session and confirm that it loads without a login, password, or other restricted access.
* If the site is not live yet, wait until it is publicly available and fully operational before you resubmit.
* Replace any generic or unrelated URL with the actual site customers use to interact with your business.
* If part of your site must stay restricted, provide a public page that clearly identifies your business and makes the relevant information reviewable.

#### Additional resources

* [Toll-Free Verification API onboarding](/docs/messaging/compliance/toll-free/api-onboarding)
* [Toll-free verification resource](/docs/messaging/api/tollfree-verification-resource)
* [Toll-Free Message Verification for US/Canada](https://help.twilio.com/articles/5377174717595-Toll-Free-Message-Verification-for-US-Canada)