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30701: Brand Registration Failure: Invalid input parameters


ERROR: 30701

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MESSAGING
ERROR

Your Brand registration request includes one or more fields that do not pass validation. Review the specific field names and validation messages returned with the error, then correct those inputs before you resubmit the Brand. Common validation failures include length limits, invalid enum values, country-specific address checks, invalid phone number formatting, and invalid email addresses.

(information)

Info

This error occurs during Brand registration, before you can create a Campaign. For help diagnosing Brand-level failures, see Troubleshooting U.S. A2P Brand registration failures.

Possible causes

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  • A text field exceeded the allowed length for that property, such as friendly_name, business_name, business_registration_number, first_name, last_name, street, city, email, stock_ticker, or website_url.
  • phone_number or mobile_phone_number was not provided in E.164 format.
  • An address field failed validation. This can happen when street, city, region, postal_code, or iso_country does not form a valid address for the country you submitted. For U.S. and Canadian addresses, region should use the two-letter state or province abbreviation.
  • email was malformed, used an unknown domain, used a disposable domain, or otherwise failed email validation.
  • An enum field used an unsupported value, such as stock_exchange or business_industry.
  • The invalid value is stored in the customer profile or related registration data used to create the Brand, so the Brand submission continues to fail until that underlying data is corrected.
  • Review the error details for the exact field names that failed validation, then update only those properties and resubmit the Brand registration.
  • Keep each submitted value within the allowed length for that field. If you send enum fields such as stock_exchange or business_industry, use only supported values.
  • Format contact phone numbers in E.164, for example +12025550123.
  • Use a well-formatted email address with a valid, non-disposable domain.
  • Verify that the business address is complete and valid. Use the correct street, city, matching postal_code, a two-letter region value where required, and a two-letter iso_country code.
  • If the invalid data is in the customer profile or trust bundle associated with the Brand, update that underlying record first, then resubmit or update the Brand registration.

Resultstreetcityregionpostal_codeiso_country
Fails123 MainSpringfieldIllinois62704US
Passes123 Main StSpringfieldIL62704US
Resultphone_numberemail
Fails2025550123contact@mailinator.com
Passes+12025550123contact@acmesandwich.com

Enum and text-length fields

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Resultstock_exchangebusiness_industryNotes
FailsNASDAQ Stock MarketCOMMUNICATIONstock_exchange is not a supported value
PassesNASDAQCOMMUNICATIONBoth fields use supported enum values

Field groupFieldsValidation rule
Addressstreet, city, region, postal_code, iso_countryMust form a valid address for the submitted country. U.S./CA addresses require a two-letter region.
Contactphone_number, mobile_phone_numberMust use E.164 format (for example, +12025550123).
ContactemailMust be well-formatted with a valid, non-disposable domain.
Enumstock_exchangeMust use a supported exchange value from the allowed list.
Enumbusiness_industryMust use a supported industry value from the allowed list.
Text lengthfriendly_name, business_name, business_registration_number, first_name, last_name, street, city, email, stock_ticker, website_urlMust not exceed the allowed character length for that field.

In addition to the per-field rules above, confirm that all required fields are populated with real business data (not placeholder text) and that the Customer Profile or Trust Bundle referenced by the Brand contains corrected data if a previous submission failed.

Additional resources

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