# 30754: Brand Registration Failure: Invalid postal address

Log Type: APPLICATION

Log Level: ERROR

## Description

This error occurs when the postal address submitted for A2P 10DLC brand registration cannot be validated. Review the business address in the associated customer profile, Trust Bundle, or supporting address document before you resubmit the brand.

### Possible causes

* One or more address fields do not form a valid postal address.
* The `postal_code` does not match the submitted `street`, city or locality, or `region`.
* The `street`, city or locality, or `region` contains invalid or misspelled values.
* For Sole Proprietor registrations, the address is not a valid US or Canadian address.
* The address information stored in the associated customer profile or supporting document does not match the corrected values you intended to submit.

### Possible solutions

* Review the address connected to the brand registration and correct any typos, invalid abbreviations, or mismatched values.
* Make sure `street`, city or locality, `region`, `postal_code`, and `iso_country` describe a real deliverable address.
* If you are registering a Sole Proprietor brand, use a valid US or Canadian address.
* Fetch the failed brand and review the `errors` array or `failure_reason` details so you can identify which address field needs correction.
* If you use the Console, edit the customer profile or supporting address information, delete the failed brand, and submit the brand again with the corrected address.
* If you use the API, update the associated customer profile or Trust Bundle first, then call the BrandRegistration `update` endpoint to resubmit the failed brand.

#### Additional resources

* [A2P 10DLC BrandRegistrations resource](/docs/messaging/api/brand-registration-resource)
* [Troubleshooting A2P 10DLC Standard and Low Volume Standard brands](/docs/messaging/compliance/a2p-10dlc/troubleshooting-a2p-brands/troubleshooting-and-rectifying-a2p-standardlvs-brands)
* [Troubleshooting Sole Proprietor Brand registration failures](/docs/messaging/compliance/a2p-10dlc/troubleshooting-a2p-brands/troubleshooting-sole-proprietor-brand-registration-failures)