# 30890: Campaign vetting rejection - Subscriber Help

Log Type: APPLICATION

Log Level: ERROR

## Description

Your campaign submission was rejected during A2P 10DLC vetting because the Subscriber Help information in your registration does not meet the required support guidance. If you provide a custom `help_message`, make sure it clearly guides end users to support and includes the brand name plus a phone number or email address they can use for help.

### Possible causes

* The `help_message` does not include your brand name.
* The `help_message` does not include a support phone number or email address.
* You indicated that end users can send a help keyword, but the help response does not clearly tell them who to contact for support.

### Possible solutions

* Update the `help_message` so it identifies your brand and includes a valid support phone number or email address.
* Make sure the help response clearly tells end users how to get assistance after they reply with a help keyword.
* If you manage help messages yourself, review your `help_message` and `help_keywords` against the A2P registration requirements before you resubmit the campaign. If you do not manage help messages yourself, use Twilio's default or Advanced Opt-Out features instead of submitting a custom help flow.

#### Additional resources

* [A2P 10DLC: Gather the Required Business Information](/docs/messaging/compliance/a2p-10dlc/collect-business-info)
* [Troubleshooting and rectifying A2P Campaigns](/docs/messaging/compliance/a2p-10dlc/troubleshooting-a2p-brands/troubleshooting-and-rectifying-a2p-campaigns)
* [A2P 10DLC Campaign Approval Best Practices](https://help.twilio.com/articles/11847054539547-A2P-10DLC-Campaign-Approval-Best-Practices)