# 30916: Campaign rejected: Use case mismatch between lead generation and lead nurture

Log Type: APPLICATION

Log Level: ERROR

## Description

This error occurs when your A2P 10DLC campaign submission does not describe a single, consistent use case. The selected campaign use case, the `description`, and the `message_samples` must match. If the campaign is registered as Lead Generation but the submission describes Lead Nurture activity, or the reverse, the campaign can be rejected.

### Possible causes

* The selected `us_app_to_person_usecase` is Lead Generation, but the `description` or `message_samples` describe follow-up or ongoing messaging that does not match that use case.
* The selected `us_app_to_person_usecase` is Lead Nurture, but the `description` or `message_samples` describe initial outreach or another use case.
* The `description` does not clearly explain who is sending the messages, who will receive them, and why the messages are being sent.
* The `message_samples` are unclear or do not reflect the actual traffic you plan to send.
* The submission mixes more than one messaging objective into a single campaign.

### Possible solutions

* Select the use case that best represents the actual traffic for the campaign.
* Rewrite the `description` so it clearly identifies the sender, the recipients, and the purpose of the messages.
* Update the `message_samples` so they match the selected use case and reflect the real messages you plan to send.
* Include your business name in at least one sample message.
* Use brackets for templated fields in sample messages when applicable.
* If you send more than one distinct type of traffic, register separate campaigns so each campaign has one clear use case.
* If the campaign is already in a `FAILED` state, edit and resubmit it in Console. If needed, delete the failed campaign and create a new one with the correct use case.

#### Additional resources

* [A2P 10DLC overview](/docs/messaging/compliance/a2p-10dlc)
* [Gather the required business information for A2P 10DLC](/docs/messaging/compliance/a2p-10dlc/collect-business-info)
* [Troubleshoot and rectify A2P 10DLC campaigns](/docs/messaging/compliance/a2p-10dlc/troubleshooting-a2p-brands/troubleshooting-and-rectifying-a2p-campaigns-1)