# 30920: Campaign rejected: Website is only a form; insufficient business context

Log Type: APPLICATION

Log Level: ERROR

## Description

Your A2P 10DLC campaign registration was rejected because the website URL in your submission does not provide enough public business context for review. When you use a website in campaign registration, submit a real, functional business website and provide a verifiable opt-in flow with publicly accessible privacy policy and terms information when required.

### Possible causes

* The submitted URL points to a landing page or standalone form and does not clearly identify the business behind the campaign.
* The page does not provide enough information to validate the brand and messaging program in the registration.
* If you use the website for opt-in, the opt-in flow or required disclosures are missing or not publicly accessible.

### Possible solutions

* Submit your main business website instead of a campaign-specific landing page or lead capture form.
* Add clear business information that identifies the brand behind the campaign and explains how end users consent to receive messages.
* If the website is used for opt-in, make sure the opt-in flow is publicly accessible and include links to your privacy policy and terms of service.
* If the relevant pages are behind a login or are not yet public, provide a publicly accessible URL with hosted screenshots of the opt-in flow and required disclosures.
* Make sure your campaign description and sample messages match the business and use case shown on the website.

#### Additional resources

* [A2P 10DLC registration application quickstart](/docs/messaging/compliance/a2p-10dlc/quickstart)
* [A2P 10DLC - Gather the required business information](/docs/messaging/compliance/a2p-10dlc/collect-business-info)
* [A2P 10DLC Campaign Approval Requirements](https://help.twilio.com/articles/11847054539547-A2P-10DLC-Campaign-Approval-Best-Practices)