# 30925: Campaign rejected: Opt-in must be unchecked by default; active consent required

Log Type: APPLICATION

Log Level: ERROR

## Description

Your A2P 10DLC campaign was rejected because the opt-in flow you provided does not show clear, affirmative consent for messaging. For website-based opt-in, the consumer must actively choose to receive messages. A checkbox or similar consent control cannot be pre-selected by default.

### Possible causes

* Your web form does not include a separate consent control for the consumer to actively opt in to messaging.
* The messaging consent checkbox or toggle is pre-selected, so the consumer is opted in by default.
* Your form only captures acceptance of general Terms of Service or Privacy Policy and does not capture separate consent to receive messages.
* Your submission does not provide enough publicly accessible evidence of the opt-in flow, such as a live page or hosted screenshots.

### Possible solutions

* Add a separate checkbox or similar control for messaging consent. Leave it unchecked by default and require the consumer to actively select it.
* Keep messaging consent separate from acceptance of general Terms of Service or Privacy Policy.
* If you collect opt-in on a website, include the website URL in your campaign `message_flow` and make sure the site includes publicly accessible Terms of Service and Privacy Policy links.
* Make sure your privacy policy includes the required messaging disclosures, including non-sharing of mobile numbers, message frequency, and a "message and data rates may apply" disclosure.
* If the opt-in flow is behind a login or is not yet public, host screenshots of the form and consent language on a publicly accessible URL and submit that evidence when you resubmit the campaign.

#### Additional resources

* [A2P 10DLC - Gather the Required Business Information](/docs/messaging/compliance/a2p-10dlc/collect-business-info)
* [Troubleshooting and rectifying A2P Campaigns](/docs/messaging/compliance/a2p-10dlc/troubleshooting-a2p-brands/troubleshooting-and-rectifying-a2p-campaigns)
* [A2P 10DLC Campaign Approval Best Practices](https://help.twilio.com/articles/11847054539547-A2P-10DLC-Campaign-Approval-Best-Practices)