# 30930: Campaign rejected: Brand campaign limit of 100 reached

Log Type: APPLICATION

Log Level: ERROR

## Description

Your A2P 10DLC campaign registration was rejected because the associated brand has already reached the maximum of 100 campaigns. The Campaign Registry enforces this limit per brand.

### Possible causes

* The brand already has 100 registered campaigns.
* Campaigns that are no longer needed are still registered and count toward the brand limit.
* Similar messaging programs were registered as separate campaigns instead of being consolidated where appropriate.

### Possible solutions

* Review the brand's existing campaigns in Twilio Console or through the API and identify campaigns you no longer need.
* Delete only unused campaigns before you submit another campaign registration.
* Consolidate overlapping campaigns when the same brand and use case can be managed with fewer registrations.
* If you delete an approved campaign, expect A2P 10DLC messaging from the associated Messaging Service to stop until you create and receive approval for a new campaign.
* If you need help reviewing or managing existing campaign registrations, contact Twilio Support.

#### Additional resources

* [US A2P 10DLC overview](/docs/messaging/compliance/a2p-10dlc)
* [Direct Standard and Low-Volume Standard Registration Guide](/docs/messaging/compliance/a2p-10dlc/direct-standard-onboarding)
* [A2P 10DLC Campaign Approval Requirements](https://help.twilio.com/articles/11847054539547-A2P-10DLC-Campaign-Approval-Best-Practices)