# 60714: Brand not found

Log Type: APPLICATION

Log Level: WARNING

## Description

Twilio returns this warning when your request references an A2P 10DLC `BrandRegistration` that Twilio cannot find for the specified business or account. A `BrandRegistration` is identified by a `BN` SID and is scoped to the account that created it.

### Possible causes

* The brand SID in your request does not match an existing `BrandRegistration`. Twilio expects a valid `BN` SID for this resource.
* The request is using credentials for a different account or subaccount than the account that owns the brand. Twilio requires you to use the correct Account SID and Auth Token for A2P 10DLC requests.
* The brand was deleted during troubleshooting or cleanup and has not been resubmitted. After a failed Brand is deleted in Console, you must submit a new Brand to continue onboarding.

### Possible solutions

* Retrieve or list your `BrandRegistration` resources for the account you are using, then confirm that you are passing the correct `BN` SID before retrying the request.
* If you use subaccounts, resend the request with the Account SID and Auth Token for the account that created the brand.
* If the brand was deleted, submit a new Brand for that business before you continue with campaign registration or other A2P 10DLC operations.
* If the brand failed earlier in onboarding, correct the associated customer profile or trust bundle information, then resubmit or update the Brand using the A2P troubleshooting flow.

#### Additional resources

* [A2P 10DLC BrandRegistrations resource](/docs/messaging/api/brand-registration-resource)
* [Troubleshooting A2P 10DLC Registrations](/docs/messaging/compliance/a2p-10dlc/troubleshooting-a2p-brands)
* [Standard and Low-Volume Standard Brand onboarding guide for ISVs](/docs/messaging/compliance/a2p-10dlc/onboarding-isv-api)