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CNAM

Caller ID Name (CNAM) registration lets you display a business name on outbound calls to US landlines. It's a free way to help boost your call pickup rates. Once approved, your chosen display name can appear on customers' landlines and mobile phones for US local and toll-free numbers.

To create a registration for CNAM:

  1. Navigate to Products & Services > Trust Hub > Registrations(link takes you to an external page).
  2. Select the CNAM tab on the Registrations page.
  3. Click Create registration.
  4. Provide basic information about your CNAM registration:
    • Registration-friendly name
    • Your compliance profile